ALL MODELS:

• Arrive on time and in uniform with POS (POS in branded tote for on premise)
• Introduce themselves to the account manager and/or wait staff/sales staff upon arrival
• Be prepared, responsible and professional
• Be friendly and knowledgeable about Hangar 1 Vodka
• Be outgoing, fun and have the ability to talk to all types of people
• ALWAYS indicate the brand name “Hangar 1” when talking with consumers
• Know and explain to consumers what they are promoting – Hangar 1 brand, Hangar 1 cocktail name, Hangar 1 brand story and unique attributes.
• Know what flavors the account carries and if there are any signature drinks from the cocktail menu
• Encourage consumers to check out digital and Ibotta
• Take pictures of consumers, staff and yourselves
• Educate consumers & execute sampling mechanic in an impactful way
• TAKE YOUR TIME
• Make all POS last through the end of the promotion
• Thank the manager & staff with gate keeper items
• Clean up area they are working in and leave the account immediately
• Complete the event recap form

NEVER EVER:

• Eat or drink anything at a promotion (water is acceptable)
• Be sitting at a promotion
• Be rude to bar/Store manager and/or staff
• Talk about the staff to another model in a derogatory way
• Stay at an account after the promotion while still in uniform
• Promote another brand while working a promotion for Hangar 1
• Arrive at an account late or leave an account before the end of an event
• Accept tips from consumers; turn over any tips to bartenders immediately
• Lie. If you are asked a question and you don’t know the answer, simply say “I don’t know” or “I’m not sure” and try to find the answer
• Talk negatively about competitive products
• Chew gum or use cell phone
• Drink alcohol of any kind at any promotion

Execution

• Models will offer samples of a 2 ingredient cocktail garnished with a custom Viola in an 8oz mason jar with a clear straw using club soda and Hangar 1 ONLY
• Ice bucket with ice and cocktail napkins are available.
• Use scissors to cut open viola pack and add the viola to their sample.
• Do not touch the viola, only let the customer touch it and do not let the “fresh” pack fall into the sample
• Try to limit one viola per customer
• No more than a 3/4 ounce sample of Hangar 1 Vodka, mixer pour should be equal to or less than the spirit sample
• Serve the sample in the mason jar and allow them to take the mason jar home after sampling the product.
• Clear straws are available for sipping sample from Mason Jar
• The sunglasses are for gatekeepers ONLY – Store owners, managers and employees
• Remember to return your return shipper with the return items packed neatly in the box

TIPS AND TRICKS

• ASK FOR THE SALE! You are in the store to help move the product!
• Your knowledge and passion can sell this brand
• Use the discount through Ibottato help sell the product
• Remember Ibotta only accepts itemized receipts with the brand name on it
• KEEP THEM ENGAGED, offer to take the bottle to the register
• Remember the lifestyle aspect of this brand it is locally made and all ingredients are locally sourced
• Remember the minimum goal is 15 bottles per event
• Practice makes perfect, practice in the mirror, on the phone with a friend
• Use us as a resource, we are here to help!
• Arrive to each event 15 minutes early. Punctuality is expected
• Text your manager upon arrival to confirm that you have arrived on site
• Check in with MOD when you arrive to introduce yourself and gather all needed supplies that the store is providing for you
• Begin set up of your sampling area
• Engage customers and educate them on Hangar 1 by providing tasting samples, passing out provided pamphlets and using your brand knowledge
• Encourage and drive sales
• Create lasting impressions with each customer
• After sampling is over, you are responsible for cleaning up your own area, returning all store provided supplies and following up with store manager to gather number of bottles sold and current inventory
• Remember to repack your return shipper box with the return shipper items, see grid below for detail.
• Have fun!

IN YOUR KIT

You have:

• (1) branded table cloth
• (50) Hangar 1 $3 coupons with recipe card
• (1) wood garnish box
• (25) custom Viola garnishes
• (25) clear straws
• (1) metal ice bucket and scoop
• (1) package 20 red beverage napkins
• (1) male or female model uniforms
• (25) mason jars
• (3)branded folding tortoise wayfarer sunglasses with case
• (1) scissor
• Plastic sampling cups

You have:

• Mixer, club soda ONLY
• Ice
• Additional bottles to decorate table

BEFORE YOU ARRIVE BRAND ACTIVATE WILL:

• Confirm wet sampling license
• Confirm stock
• Confirm kit arrival
• Confirm ice
• Confirm table
• Pay for bottle and mixers

Execution

• Model 1 will offer samples of a Hangar 1 cocktail (of the accounts choice) serve samples in 8oz mason jar with a clear straw
• Model 2 will offer custom garnishes from the Garnish Box, consumer can choose one of four custom garnishes (see grid for Garnish information)
• To fill garnish box put one type of garnish into each of the 4 compartments
• Use scissors to cut open garnish pack and add it to the cocktail. Do not touch the garnish with your hands, only let the customer touch it and do not let the “fresh” pack fall into the sample
• Try to limit one garnish per customer
• No more than a 2 oz sample of total cocktail
• Serve the sample in the mason jar for the consumer and offer them to keep the mason jar and take it home.
• Clear straws are available for sipping sample from Mason Jar, use straws provided if account has black straws
• The sunglasses are for gatekeepers ONLY – Account owners, managers and bartenders
• See Grid for items included in your kit and suggested use for all POS items
• Remember to return your return shipper with the return items packed neatly in the box
• You may leave the account with extra garnish if they would like them
• DO NOT leave the account the garnish box or any items marked return to recon, if an account would like any of those items please pass the request onto BRAND ACTIVATE so we can facilitate
• Use the discount through Ibottato help sell the product
• Remember Ibotta only accepts itemized receipts with the brand name on it, so the receipt must say Hangar 1

IN YOUR KIT

YOU HAVE:

• (50) Hangar 1 $3 coupons with recipe card
• (1) wood garnish box
• (80) custom all natural, dried fruit and flower garnishes (non toxic)– individually wrapped
  • (20) Star Fruit
  • (20) Dragon Fruit
  • (20) Dragon Fruit Pomegranate
  • (20) Violas
• (50) clear straws
• (2) male or female model uniforms
• (48) mason jars
• (5)branded folding tortoise wayfarer sunglasses with case
• (1) scissor
• Plastic sampling cups

YOU NEED:

• A tray
• Mixed Cocktail (can be a simple mule or 2 ingredient cocktail)

BEFORE YOU ARRIVE BRAND ACTIVATE WILL:

• Confirm sampling details with the account
• Confirm stock
• Pay for bar spend and tip
• Confirm kit arrival

Downloadable resources

• Model Execution Notes
• H1 Promotion Guidleines
• Sell Sheet Kit Info