Brand Activate and XenoPsi were constantly frustrated with the lack of tools available to track our clients and their efforts in the field. Spurred by clients that loved data as much as we do – we created Benchmark: an industry-leading tool to help better track the effectiveness of sales and marketing efforts in the field and to positively impact field sales programming.

We are custom made by beverage industry experts for the beverage industry. Benchmark has become a core tool for brands serious about tracking and reviewing their field sales and marketing programs. Benchmark users are given data-driven insights about their activities and investments that influence business decisions and drive ROI!